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Preferences GRAPHICS Save all halftones in EPS format at 150 dpi, 85-line screen. Save all lineart in EPS format. COLOR Save all color graphics as CMYK with screen angles of black=45, cyan=45, magenta=75, yellow=90. Never use RGB color. Never use Pantone or other spot colors. If the ad is to run in the paper in black and white, do not send a color ad. Convert all of the colors before sending. CREATE A PDF FILE Upon completion of the ad, print the file to Postscript and create a PDF using Adobe Distiller. PDF files are cross-platform and compressed - perfect for transmitting digitally. On color ads, always send a composite PDF file. SEND THE FILE Choose your method that the News & Record offers and send us the file. Back to Production Guidelines |