Our Preferences

GRAPHICS
Save all halftones in EPS format at 150 dpi, 85-line screen.
Save all lineart in EPS format.

COLOR
Save all color graphics as CMYK with screen angles of black=45, cyan=45, magenta=75, yellow=90.
Never use RGB color.
Never use Pantone or other spot colors.
If the ad is to run in the paper in black and white, do not send a color ad. Convert all of the colors before sending.

CREATE A PDF FILE
Upon completion of the ad, print the file to Postscript and create a PDF using Adobe Distiller. PDF files are cross-platform and compressed - perfect for transmitting digitally.
On color ads, always send a composite PDF file.

SEND THE FILE
Choose your method that the News & Record offers and send us the file.

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