Planbook — Create an Ad Budget

Click One of the Steps Below to Learn More:
Step 1: Planning Your Advertising Budget
Step 2: Timing Is Everything!
Step 3: Which News & Record Products and Services Are Right For You?



Step 1: Planning Your Advertising Budget

Planning an advertising budget is a relatively simple task. All you need are two (2) numbers: your Advertising/Sales Ratio and your Annual Sales.

Just select the appropriate ratio for your industry/type of business (Advertising-To-Sales Ratios for Selected Products, Retail Stores and Services) and then multiply the ratio by your annual sales.

Use our budget calculator below to help.

Enter the Advertising/Sales Ratio from the table linked above
For example: if your ratio is 2.40% enter 2.40 without the "%" sign.

Enter your Annual Sales
Please enter amounts in numerical characters only -- no "$" or commas.
For example: if your annual sales are $1,500,000 -- enter 1500000.




Your Ad Budget
$  

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Step 2: Timing Is Everything!

After you have determined your advertising budget, it is important to place your ads at the proper time for the best results. Your advertising investment should coincide with your peak seasons.

Check the percent of sales by month table to determine your peak sales periods.

 

 

 

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Step 3: Which News & Record Products and Services Are Right For You?


The News & Record offers several different products and services designed to meet the needs of advertisers, big and small. Select the sections and products that will reach your potential customers, driving traffic for your business and thus, increasing your potential for achieving your sales goals. Take advantage of the News & Record's products and services to reach your customers.

 

 

 

 

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